+ IDENTITY // business cards
+ PRINT // tri-fold pamphlet
+ WEB // website design
Site Development by RSPONSIV Web Services
Unlimited Health Institute, a private practice in Pasadena, CA, recently opened its doors and needed a little bit of everything. Dr. Henry wanted to develop a brand identity that would span across all media. After spending time pin-pointing the exact feeling we wanted to convey, I designed business cards, a custom website, and a tri-fold pamphlet that share common design elements that evoke the warm, safe, and inviting spirit of the practice.
Because Dr. Henry was very specific about the feeling she wanted to convey through her website, I began with a mood board. The goal was to show how images, colors, and textures will evoke the mood of the business. Some key adjectives provided by the client were "spicy," "safe," "warm," and "strong."
The homepage of the website features a beautiful slideshow with handpicked imagery to compliment the theme. Because it is a private practice where clients will work one-on-one with Dr. Henry, I wanted to highlight her credentials and the vision of UHI right on the homepage. A viewer will instantly know that their experience will be personalized and intimate.
I made custom interior page layouts in order to highlight important information and make the information easier to navigate.
Dr. Henry's business cards match her website, tying together the overall theme. The gold foil highlights the richness and strength of the practice.
Tri-fold pamphlet for both mail campaigns and in-office hand outs.
I used Helen for my company's identity (logo, business cards, menus, signage and web design). I get so many compliments on everything I am constantly able to refer her services to my clients because her work speaks for itself! She is uber talented with a great work ethic. She's great at understanding the needs of her clients and bringing their ideas to life. Even if you don't know what you want, she is able to hone in and get an understanding. She really is a super hero!
Dr. Tamika C. Henry // Owner of Unlimited Health Institute