© 2014 Helen Miyoko Design


+ IDENTITY // logo design + business cards
+ WEB // eCommerce website design

BlueGreen Stores is a start-up tech company that is reinventing the eCommerce platform by adding a social shopping twist. I designed their logo as well as several robust eCommerce themes.

BlueGreen needed a logo that would capture the eco-friendly mission of the company, while integrating a bluebird, which had a personal meaning for the CEO. I aimed to capture this same earthy and warm feeling with my business card design.

The most complicated part of the initial theme I designed for BlueGreen was organizing a massive amount of content and moving parts in a way that could easily be redeisgned in the future when more themes are implemented.

I also designed a potential landing page for the business.

One of the themes I designed was a children's eCommerce site.

I often use Style Tiles like this to pull together the main look of a website. This aids in the design of interior pages and is an extremely helpful tool for developers when building my designs. It is also a simplified way of getting a client to sign off on a design direction without having to mockup every page for them to see.